Theatres
I’ve worked with West End theatres and production teams to create short-form content that brings stage productions to life for online audiences. From behind-the-scenes glimpses to punchy, trend-led edits, I capture the energy and emotion of live theatre in a way that resonates with TikTok and Instagram users. Two of my videos - filmed and edited in 4 hours - organically reached over 609K organic views. My approach is fast, collaborative, and always platform-native, helping theatrical brands connect with their desired audiences. Click an image to see the piece of content.
Southwark Playhouse
I created short-form video content for Southwark Playhouse to promote their production of Madame Bovary. I crafted funny and engaging TikToks and Reels, with two pieces of content reaching over 609K organic views. Alongside this, I produced content for Get Into Theatre aimed at making backstage theatre roles feel more accessible and appealing to young, underrepresented audiences.
‘Marriage Material’ at Lyric Hammersmith
I led on social media-specific content strategy and production for Marriage Material, an adaptation of Sathnam Sanghera’s novel set in a 1960s Wolverhampton cornershop and centred on a Punjabi family. I created TikToks and Reels with platform-native hooks, interactive playalong elements, and culturally resonant humour that reflected the show’s themes.
‘Double Act’
For Double Act, a dark comedy exploring men’s mental health, I strategised and created social media-specific content that struck the right tonal balance: respectful, thought-provoking, and visually compelling. Drawing on the play’s use of clowning and physical theatre, I crafted short-form videos that highlighted the duality of the protagonist and opened space for audience reflection, while maintaining platform-native engagement and reach. I also managed their Instagram throughout the duration of the play, writing copy, creating a content schedule and scheduling it.